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5 Ingredients We Never Use — and Why

Every AURÉA Paris formula is built around what a product needs, not what’s cheap to include. Here’s what you won’t find on our ingredient lists:

1. Synthetic fragrance — a leading cause of contact irritation.
2. Sulfates (SLS/SLES) — overly stripping for the skin barrier.
3. Mineral oil as a primary emollient — we prefer squalane and plant oils.
4. Denatured alcohol in leave-on products — dehydrating with regular use.
5. Artificial dyes — no functional benefit to the skin.

Clean doesn’t mean less effective — our formulas are proof.

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